How To Build Your Blog Reach, Audience, and Reader Base
Without Hiring Anybody
amanda linette meder
What if the above image was you? Cool, relaxed, lounging, at the beach, all while visualizing new clients and readers finding you? What if it wasn't as hard as everyone said? Well read on...
In my last article on online writing, I talk about how lots of people - creative entrepreneurs, energy healers, and indies of all kinds, were put on this earth to spread a message.
These messages can be funneled into a variety of forms:
- Private client sessions
- Online courses
- Membership teaching programs
- Blogs, vlogs, and podcasts
But by and large one of your biggest assets, especially for marketing your services - is going to be your blog.
It doesn’t quite matter if you focus on written content or spoken content, so long as you’re preaching your sermon and putting those intuitive thoughts and ideas down onto paper (Need help putting the creative energy of inspiration down onto paper? Check out this article on The Golden Energy and How to Use It).
So to start, let’s begin with an analogy.
Think of your website as a spider web and yourself as charlotte, you are spinning a web of connectivity. (Hello… the internet is called the world wide web). Thus, the more connections you make, the wider your web gets, and the more others find you.
You’ve likely read tons of articles on how the key to having a highly visible blog is good content, but duh, you’re already doing that.
So this article is on how to throw out those web lines out there like Spiderman, so you can climb your next skyscraper and make your next and newest connections with the people who need to hear your message.
Because I coach lots of message deliverers - whether they be inspirational speakers, traditional mediums, or spiritual coaches - and we talk about this topic a lot in my private sessions and in my Membership Program, I decided now was time to create an article on it. We talk about this topic so much, I even have an eCourse on it called Marketing for Mediums.
The medium, being you.
You’re the channel.
Bringing through the insight.
Bringing through messages.
Bringing through inspirations.
Showering the world in light. That’s you.
And just for a moment, let’s forget where it all comes from.
Let’s talk about how to get it out there and into the world.
Before you publish your post, consider what you would Google when looking for that very information within your post. Lots of blogs, podcasts, and vlogs, have esoteric and very creative subject lines, as though the post was actually the title of a song. Which in a way, it is. Each blog you write is a song. It’s your song. But now is not the time to be esoteric if you want the maximum number of people to find your post.
Sit back and think about what you would Google if you were looking to the exact information contained within your post. Consider what the problem you’re solving why writing the post is, and what you might type into your phone to find the solution for it - then make that the title. You are your ideal audience. So your ideal audience would do exactly this. And they’ll find you easier this way. Still, want to use that creative quote though?
Learn Pinterest. Melissa at Blog Clarity has a fantastic Pinterest Course, and you should consider taking it. Why? Because Pinterest is one of the fastest growing search engines. And while Instagram is great and all, Google is far from indexing those IG posts to make them searchable outside of IG, and furthermore, Instagram isn’t exactly known for linkbacks when Pinterest is… that’s their whole thing. When you’re building your web, links in and links out is key, so, Pinterest is your friend. Friend, Pinterest. Pinterest, Friend. The biggest growth in linkbacks in 2017 has been from Pinterest, and this article by Social Media Examiner confirms that.
Check out Amy Porterfield and the Build Your Blog Academy. Okay, so these are two different things, but they do the same thing. Help bloggers, marketers and entrepreneurs expand their web. Amy has a great resource on her site (her podcast) specifically geared towards the concept of web-building beyond your site, or as others like to call it, social media. Best of all, it’s free.
Next, Monumetric, formally The Blogger Network, is this great company out in Utah whose whole focus is to help bloggers live better, more relaxed lives. They really mean that, too. They have blogs, and resources, such as the Build Your Blog Academy, all geared toward this topic. They also host an annual conference. So, check them out.
Finally, if you are looking to build your blog, the best thing you can do, in addition to all these tangible tools, is to follow your guidance.
You and your guidance knows best as to what is right for you and your brand. Just think about yourself. Where do you go for information? What resources do you look into to solve problems? The people who search for you will be mirrors of you so they will do many of the same things you do in terms of how they find and access resources. Consider this when investing in marketing ideas.
For example, if you take to Google to answer everything, consider focusing on Google Visibility more than anything and take great heaps of time to find out what Google likes so that in turn, Google will like you back. This is the main technique I talk about in Step 1.
For Step 2, Pinterest is the next Google-like, yet still Social Media, though technically a search engine, so knowing Pinterest is definitely worth you time and finally, for Step 3, it never hurts to align with some experts in the field who can validate that you’re going in the right direction and even provide some pointers you didn’t know about yet.
Much of the research on this, I’ve already done myself though, and I’ve compiled it into the eCourse, Marketing for Mediums, so if you’re willing, learn more about that here. The information I already arranged in a way that allows you to take the pieces one day at a time, as to not overwhelm. Learning a new topic all at once does not have to be hard! It can be streamlined.
Rome was not built in a day, remember that. If you’re committed to your business, you’re building a great pyramid, a temple, a stone monument. So it’s okay if it takes some time to plan it out - in fact, that’s what it’s best for. Go for a walk, meditate on how you would find someone like you, and then dedicate your time to building that next area next.
There are many ways to deliver your message! Don't let private consultations be the only way, you can diversify. See the articles and resources below for more.
Amanda Linette Meder
Are you a website member? Check out the Manifestation Meditation Series in the Membership Program Meditation Archives, the Website Clearing Video in the Video Library, and Clairvoyant Manifestation Technique #1, also in the Meditation Archives. These activities and resources will help clear the way for new clients, new eyes, and new energy to find your site and they'll expand your influence. NEXT WEEK: I'm releasing a few business building videos in the Member Archives... so stay tuned!
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