why spend all your time scheduling posts, when you could be this girl?
A Social Media Marketing Guide for Introverts
As a psychic medium who also runs a business helping and coaching other mediums, I get to work with people who are naturally sensitive all day, every day.
All in all, it's just a bunch of introverts around here.
And I coach those introverts on how to run businesses.
If they could, we introverts, would do all of our dealings from a cave, and never leave our home - but it doesn't work like that.
To get your message out there, to get yourself out there, you have to market your abilities.
You have to step out of your shell.
As an introvert, and as a successful business owner, I've managed to I've figure out a way to do that, that isn't a drain on my energy - and it's worked.
And today, I'm going to share it with you.
This post is broken down into these sections:
- How many channels you *really* need to be on
- How often you need to post on social
- How often you need to post on your blog
- And how to make friends while doing it
This type of information is usually only shared with the members of my website, but honestly, after spending years scanning the interweb, and finding so much craziness regarding how to grow your business in ways that'll make you insane, and knowing it doesn't have to be like that - I had to put my foot down. And I had to make this post public.
We all need a breath of relief here.
So, shall we?
How many channels really should you be on:
I spent 3 years dealing with Facebook, before I ever expanded into any other social profile.
Not because I didn't want to grow, not because I didn't want to expand, but because I was following a strategy.
This strategy - a strategy that works - comes from The Content Marketing Institute.
And their recent article, You Are Publishing Too Much, highlights it perfectly:
All the greatest media brands of all time – The New York Times, ESPN, The Huffington Post …- each one of them started out by dominating through one channel before launching additional channels.
Yup you read that - the greatest brands of all time, didn't just throw all their eggs everywhere in the beginning, or try spreading out the single bag of mulch they had, too thinly over too much soil.
They started by getting really good at one thing, then expanding from there.
Contrary to popular belief, it's actually smarter to choose one channel to focus on, then diversify, rather than trying to be everywhere at once. We've seen this with blenders (think: the VitaMix), with chocolate companies (think: Hershey), and with soaps (think: Tide).
Anyway, we've seen it everywhere in the tangible world, so why is this theory not being applied to online business growth?
It should be, and you should use it.
But Amanda, how do you choose *which* channel to focus on?
In my Marketing for Mediums course, we talk about selecting carefully what social arenas you are on.
While there is more to share in the course, to begin, choose the one YOU like the most, for yourself.
Where do you hang out? That's where your tribe will be (your tribe being other people like you) and that's who you primarily will want to reach, so that's where you'll want to be.
how frequently you should post on social media:
There are approximately 1,023 articles about online content marketing, and all of them suggest you do something totally insane -
Post 3-5 times a day on Facebook
Post 23 times a day on Pinterest
Post 1 thoughtful, inspirational image on Instagram
And then, before you go to bed, get onto Snapchat and hang out with everyone #nofilter
You get the point.
And my question is, who follows this advice? A robot? An insane person? Someone who only sleeps with one eye open?
Whoever it is, is not an introvert.
Even with a scheduling service, that level of over-presence and over-attentiveness is going to take you right down the path to melt-down land. I'm speaking for experience. And if you've tried doing it, too, and failed - I get you - it's really all too much. It is.
While it's unclear who, exactly this advice is meant for, but for introverts, it doesn't work.
We need recoup time.
We need time to actually be out in the world, accessing and tapping into all of the wonderful inspiration that people love us for. You can't do or have that, if you're required to be obsessively post-scheduling until 11:13pm every night, even on Saturdays.
Hey, sensitive soul.
No one expects you to always be on social media -
The collective society doesn't.
We get it.
You need your space.
So, why should your posts be representative of a false ideal?
Too much 'togetherness' is going to be overtaxing - it'll fry your senses.
You already know that though.
But did you know social media is technically a form of togetherness, too, just in another arena?
Same fish, different boat guys.
So, let's reverse the pattern and instead, look at what some experts say to say on it:
Fox Tail Media Marketing, says this:
The amount of content that you will post will depend on your industry. For those building an authority website on a generalized topic, three to five posts daily is normal. Those targeting niche markets will want to post less, as they don’t have as high of competition as those targeting general categories. Posting once per day at the same time each day will usually suffice. Professionals and those targeting even smaller groups of people will often see success when they post one to three times per week.
- from the article, Content Marketing: How Much Is Too Much
Professionals - that last line - that's us.
See that - one to three times a week is your golden time.
Not 23 times a day on Pinterest. Not 3-5 times a day on Facebook. Not once a day on Instagram.
For a single professional, this is what people really want:
To know you're alive and still breathing, and not dead, should they need you for something.
Social media updates are like letting all your moms know you still exist.
If social media is your pulse to the world, your website is your heartbeat.
And how often do you call your mom?
A good rule of thumb is: a minimum of once per week.
what about on your blog, how often do you update that:
There are different strategies for different seasons, but all in all, it's in your favor not to post one new blog every business day of the week, or even two to three new blogs each week, like what is suggested by nearly every person, everywhere.
I know, I know, you want to grow your following.
And if you're in the flow, you're in the flow - keep getting your messages out there -
But what if you're not? You can chill - because there are mega tangible benefits to posting less.
Long-form content - or longer posts, posted less frequently, that is - is ranked higher on all Google searches (source).
Google is doing this for a reason - it's to combat spam websites and to prevent people from accidentally finding themselves on a spam site.
So, Google uses positive reinforcement because that's what works according to Psychology Today, and it has started to reward virtual authors who post more meaningful posts (longer, richer articles).
As an introvert with a lot of thoughts on a lot of things, as someone who not always ready to share those thoughts on all those things, right away, this works in your favor.
Rather than hustling and bustling out content, pay attention to what really counts:
Google and the metrics.
Ulitmately, Google decides on how important what you have to say is - and if you are posting longer, more meaningful things, less frequently - this matters to Google.
It really does.
and How to make friends online:
As much as you and I and everyone else needs, wants and should grow their following and expand their reach, at the end of the day, the real hope is that in the process, we'll make some friends.
And as an introvert, trying to making friends with other introverts - this is no easy task.
Let's be honest.
Our first instinct is to send a direct email or a message to someone.
But, introverts are weird about email - you know this to be true, because you're an introvert.
After a while of running a business online, it can feel like every email coming in, is a request for something from you.
This puts the introvert ~ naturally ~ on guard.
Then, even if a friend request (a real, honest to god, friend) comes through, the introvert may not even realize that that's what it is - because their guard is up.
So I have some techniques for you.
These techniques work.
Technique 1. Say hello...but do it under the radar.
How do you let someone know you're a friend, without triggering their, Oh my god, what does *someone else* want from me now feelings and fears?
Easy. You back-link to them, on your own website.
Colleagues cite and reference other colleagues.
This is how peers are made in science, it's how it's done in news media, and it's how it's done in music. You cite the work of people you like.
Everyone wants to be noticed and recognized and true friends realize this.
Furthermore, introverts may not check their email, but at the end of the day, everyone checks their website stats (because we're all creeps at heart).
So why don't people link to each other more?
The main reason people don't link to each is because they think linking out hurts their own reputation and makes them less credible as a pure source of Truth.
But this couldn't be further from the truth.
Leads and links out (known as citations) only makes you more reputable in your industry, not less.
Copyblogger, an industry agency commonly seen as the source for online content marketing, states that linking out to other relevant bloggers is also critical to growth.
When someone sees you meaningfully linked to them (backlinked their work in a post or content that you wrote that's relevantly releated), they'll recognize you as an insta-friend, and will likely link you back to you.
When they do - it's boom.
When you hat tip someone else by citing their work in your own work, it's a sign of respect - and respect only garners more respect.
Technique 2. Say hello directly. . . and let them know you're a friend in the first line.
In the previous point, I mentioned that many introverts have a reflex response when they check their email - they automatically think someone is emailing because they want something from them.
This isn't without merit - most introverts, being sensitive souls who want to help, work in service based industries. AND most of the time, when an email comes through, someone actually does want something from them. That much is true. You know, because you're an introvert too.
Unfortunately, if you are a colleague, who is reaching out to make a friend with another colleague, that doesn't mean it won't trip the radar.
So here's what you do - you send something like this.
I found your website today researching a blog, and I really love your branding and design. I wanted to reach out and send a (friend)note to say hello -
Except don't send exactly that - because whoever you are sending it to, may have already read this post and they'll notice the cut and paste a mile away. Introverts notice everything. So be creative with something else, and keep it short and sweet.
Just make sure you include the important part:
Put the word FRIEND in there, that's what'll snap them out of their auto-respond mode.
This word alone - friend - holds this much meaning.
I'm not a client
I'm not going to ask you for help
I'm not going to become a drain on your energy
I'm not going to ask you for a free mentorship at some point
I *just* want to be a friend.
We all want friends.
And there you have it.
An Introvert's Guide to posting on social media, updating your blog and reaching out to network.
After you've read all of this, remember - these are just more guidelines to follow and at the end of the day, you have to just be you. That's what people really want anyway. People want to connect with the you who is being your most authentic self, not the you who is obsessing over posting schedules and keeping up with Joneses or the you who is all - omg, I have so much to do.
As someone wise once said, your sweet spot lies in contributing all of who you are – it has no relativity to who surrounds you - so pay no attention to everyone else's schedules or rules.
In intuitive, creative work, there are waxes and wanes, there are ups and downs, and there are on days and off days.
And it's important we honor that - both on and offline.
For more intuitive business tips, check out my Intuitive Professionals Kit, which has everything you need to advance your business, increase your earnings and grow your following, the healthy way.
*For advice on dealing with stolen content, check out my Member Article, What To Do When Someone Steals Your Content, in the Member Article Library.