To get your message out there, to get yourself out there, you have to market your abilities.
You have to step out of your shell.
As an introvert, and as a successful business owner, I've managed to I've figured out a way to do that, that isn't a drain on my energy - and it's worked. And today, I'm going to share it with you.
This post is broken down into these sections:
How many social channels you need to be on
How often you need to post on social
How often you need to post on your blog
This type of information is usually only shared with website members, but honestly, after spending years scanning the interweb, for the best marketing techniques out there, it's a lot and you can do more yourself with less - less time, less stress, less pulling your hair out.
We all need a breath of relief here so I decided to make this post.
So, shall we?
How many social channels to be on:
I spent 3 years dealing with Facebook, before I ever expanded into any other social profile. Not because I didn't want to grow, not because I didn't want to expand, but because I was following a strategy.
This strategy - a strategy that works - comes from The Content Marketing Institute.
And their recent article, You Are Publishing Too Much, highlights it perfectly:
All the greatest media brands of all time – The New York Times, ESPN, The Huffington Post … - each one of them started out by dominating through one channel before launching additional channels.
Yup, you read that - the greatest brands of all time, didn't just throw all their eggs everywhere in the beginning, or try spreading out the single bag of mulch they had, too thinly over too much soil.
They started by getting really good at one thing, then expanding from there.
Contrary to popular belief, it is smart to choose one channel to focus on, then diversify, rather than trying to be everywhere at once, especially in the beginning. You can grow one platform faster when you focus on only one platform.
How do you choose *which* channel to focus on?
In the Marketing for Mediums course, we talk about selecting carefully what social arenas you are on.
While there is more to share in the course, to begin -
Choose the one you like the most for yourself to use.
Where do you hang out?
That's where your tribe will be and that's who you primarily will want to reach, so that's where you'll want to be.
How frequently they say you ought to be posting on social media:
Post 3-5 times a day on Facebook
Post 23 times a day on Pinterest
Post 1-3 times a day on Instagram
And then, before you go to bed, get onto Snapchat.
It's a lot!
If you're having a hard time figuring out how to be everywhere at once... you're not alone.
While it's unclear who, exactly this advice is meant for, but for introverts, sensitives, and empaths, it doesn't always work.
We need to recoup our time to do our work.
And too much 'togetherness' is going to be overtaxing - it'll fry your senses.
So, let's reverse the pattern and instead, look at what some experts say to say on it:
Fox Tail Media Marketing, says this:
The amount of content that you will post will depend on your industry. For those building an authority website on a generalized topic, three to five posts daily is normal. Those targeting niche markets will want to post less, as they don’t have as high of competition as those targeting general categories. Posting once per day at the same time each day will usually suffice. Professionals and those targeting even smaller groups of people will often see success when they post one to three times per week.
- from the article, Content Marketing: How Much Is Too Much
Professionals - that last line - that's us.
See that - one to three times a week is your golden time.
Not 23 times a day on Pinterest. Not 3-5 times a day on Facebook. Not once a day on Instagram.
For a single professional, this is what people really want:
To know you're alive and still breathing, and not dead, should they need you for something. If social media is your pulse to the world, your website is your heartbeat, social media is there to let people know you're alive and what your brand is about.
what about on your blog, how often do you update that:
There are different strategies for different seasons, but all in all, it's in your favor not to post one new blog every business day of the week, or even two to three new blogs each week, like what is suggested by nearly every person, everywhere.
I know, I know, you want to grow your following. And if you're in the flow, you're in the flow - keep getting your messages out there -
But what if you're not? You can chill - because there are mega tangible benefits to posting less frequently on your blog.
Long-form content - or longer posts, posted less frequently, that is - is getting ranked higher on all Google searches (source).
Google is doing this for a reason - it's to combat spam websites, that tend to post more frequently with shorter length posts and content. So, Google uses positive reinforcement because that's what works according to Psychology Today, and it has started to reward virtual authors who post more meaningful posts (longer, richer articles).
Rather than hustling and bustling out content, pay attention to what really counts:
Google and the metrics.
Ultimately, Google decides on how important what you have to say is - and if you are posting longer, more meaningful things, less frequently - this matters to Google.
It really does.
And there you have it.
So to recap -
By focusing on growing your platform one platform at a time, posting a couple times a week on social media, and posting longer, more in-depth blogs rather than shorter, more frequent blogs, you can do more with less - and get some of your me-time back.
After you've read all of this, remember - these are just more guidelines to follow and at the end of the day, you have to just be you. That's what people really want anyway. People want to connect with the you who is being your most authentic self, not the you who is obsessing over posting schedules and keeping up with Joneses or the you who is all - omg, I have so much to do.
And as Hobby To Hot blog's once stated, your sweet spot lies in contributing all of who you are – it has no relativity to who surrounds you - so pay no attention to everyone else's schedules or rules.
In intuitive, creative work, there are waxes and wanes, there are ups and downs, and there are on days and off days.
And it's important we honor that - both on and offline.
Amanda Linette Meder
For more intuitive business tips, check out the Intuitive Professionals Kit. For advice on dealing with stolen content, check out my Member Article, What To Do When Someone Steals Your Content, in the Member Article Library.
Other Articles You May Enjoy: