Energy Clearing Online: How To Clear Your Website, Filter Emails, and Handle Social Media Accounts
As a spiritual business owner, who teaches others about both spirituality and business, I try to implement what I know about energy and healing to facilitate better, more friendly interactions online and to create a more supportive virtual environment for spiritual workers, their clients and those interested in the esoteric.
Implementing a strategy for keeping your website, your social media life and your emails clear, can help you deal with the often touchy relationships between our clients, the physical world and us. If you follow at least a few of the suggestions I lay out here, I can assure that you’ll be able to:
- Attract clients more aligned to your work and services
- Better disconnect from your work when necessary
- Deal with criticism and complaints that come your way with stride
Everything is energy.
When you keep your business energetically clear of the emotions, expectations and demands of others, you’ll attract those who are more aligned with your services, more quickly disconnect from those who aren’t, and more easily detach from the emotionality of you work.
Clearing the energy of your website, your inbox and your social media accounts is a necessary step for in business management.
Here’s how you do it:
Energy Hygiene on your website
Virtual Space Clearing. When people come to your website, they are looking for a solution to something. A solution for a problem they are having, in your words, services, and offerings. Whether or not they leave with the answer they are looking for is one thing - but the energy they leave behind - is another.
Painful emotions leave a residual mark on any space they encounter - including any webspace - and the more people visiting your website with the 'problem energy' they have within them, the more 'problem energy' will pile right up in and around your webspace. Then, when someone new visits your website after a bunch of people with emotional, problem energy have just been lingering in there - there's a potential that the new visitor is going to get a sense of THAT - the energy of 'problem' - and not the essence of you or what you have to offer.
So periodically, I suggest energetically clearing your website. You can do this with a clearing visualization. The technique I use personally is something I share in my membership program, but a simple white light clearing visualization is often all that is needed.
Blog Updates. Something that you wrote a year ago is written at the vibration that you were at, one year ago. Even if it no longer resonates with you, there are thousands of other people in the Universe who are currently at that vibration and that old piece you are thinking about deleting is actually an energetic match to what they need When someone searches and stumbles upon an old article you wrote TODAY, it is in alignment with their vibration at that moment, and because of this, it's helping them.
You want people to find your site and you also want be to energetically match with what you're offering. So while I don't recommend deleting old posts just because you don't like them - they're bringing people to your site after all - I do recommend updating them.
To make sure that everyone visiting your site is in a vibrational match to where you are going now, periodically go back through your old posts and update them. Don't make it rigorous, or insist you have to get them all done. Otherwise, the job will never end, just when you get in the mood - go through your old blogs and update 4-5 of them. Add new insights, remove wordy paragraphs, add emphasis, separate points - refresh and renew the old. This will help harmonize your website and assure that you are attracting the right types of clients for more private work and offerings.
Delete Content. This suggestion is a direct contrast to the other - because it applies to another idea - seed content. Not everything we create is a final version of what is meant to be. It's a seed. And because of this, I delete anywhere between 20-30% of everything I write, record or draft.
When we are given seed content ideas by our Spirit Guides from the Universe, the seed we receive isn’t always provided in end goal, finished form. Somethings need to slosh around for a while before the final concept is reached. While sharing things in germination stage is something we have all done, there is not necessarily a public use for everything we have created. Sometimes, what we create is a just draft for something bigger.
Ideas need to get on the page and out of our minds when they are still forming so we can see them in front of our own eyes and get a good look at them objectively. This is why when you have something before you, it can look like the final project - but it's not.
So, if you have any scheduled posts and videos, go through right now and delete anything that is still in its draft idea phase. You may even also want to go in and delete things you have already posted - and that's okay, too. You own the material, so you can do what you want with it.
There's a reason why I'm saying this, and it's a legal one. Theft. If an idea is shared too soon before the final product is ready, it could be stolen from you. I know you're excited about it and want to get others excited too, but your idea is not public domain - it’s intellectual property. Think more carefully about protecting your baby before she's ready. Keeping your idea in your energy until she's ready to launch will help you cultivate it, curate it and nurture in the right way before it becomes influenced by the energy and expectations of others. And, when the time is right, it'll launch as more authentically you, to boot.
Your About Page. You’re a changing, evolving being, and your About Page on your site is the page that tells the world “this is who I am.” Who you are, changes minute to minute.
So at least once a year, I suggest energetically refreshing the main representation of you on your site - your About Page. Scan over your About Page, add things that are true now that weren’t before, update your pictures, change your description to more directly match where you are going now, and remove any passivity in your verbiage. This way, potential clients will get the most accurate read on who you are now, and be better able to decide if you are the person they need, to help them solve the problem they have.
Energy Management in Client Emails
Get Autoreplies. On Gmail, there’s a feature called Canned Responses in their Labs add-on. A canned response is an auto-reply you create that gets immediately sent back to anyone who emails you. Even if you don't have Gmail, you can set up an auto-reply system in your email. An auto-reply will save you hours in email management and it will help you address potential questions before they make it into your hands.
In your auto-reply, you can add links to your FAQs pages, directions to other web locations where this person could find their answer (like referrals you recommend or blogs that people often ask about), and information on when the contact can expect a reply. Here’s the thing though - never guarantee a reply.
Not all emails you’ll receive need replies - either they are already answered on your site somewhere or they are just garbage. If you guarantee a reply to all emails, you’re guaranteeing a reply to things that don’t require your energetic attention. In energetics, what you give out must be a balance to what you receive in. Thus, if you’re replying to a bunch of stuff that is requiring you to give more out than you would ever get back, your business model can quickly get off balance. In business, when something is off balance, it means you’re losing time and money.
In service work, your time is your money. You can’t afford to be wasting it - and auto replies - are a huge time saver.
Embrace Your Shiva. Create and Destroy. Create and Destroy. Create and Destroy. It’s all a cycle of birth, life, and death. When someone births an email to you - you are within full right to complete that cycle and allow it, its death. Deleting emails is empowering . . . and necessary. Not everything you get will need a reply (see above) and some of it, you’ll be happy to see out of your inbox and into the waste bin. Go into your email inbox and delete an email right now. Tell me how good it feels.
Same goes for endless email back and forths between yourself and a client - count the email back and forth balance to make sure you aren't over-giving. Once you have replied in an equal amount to the sender - say they send an email to you, you reply, they reply back to that, and then the fourth email you send, closes the interaction and completes the balance. You don't have to keep something going forever if there is a balance of give and take between you and the sender.
Next, stop responding to people who ask for free advice and never say thank you. If a repeat offender emails you again and they haven’t said thank you for the last time you helped, it’s Shiva time. Nothing stinks worse than spending all this heart and energy writing a thoughtful, helpful email reply to someone, only to have them POOF and never complete the balance.
Throwing your time away for someone who doesn’t value it, will continually create an energetic imbalance in your life, in your business, and just, in general. So stop it.
Be kind and once or twice, yes, then suggest a service or a product you have that can help, but don't let it go on for months. You're worth more. And so is your advice. Give only to those who will give back. Be Shiva. Be OK with Delete. Be OK with completing the birth-life-death cycle for any interaction.
Let People Go. People are going to send you some crazy stuff. Stuff that’s not a vibrational match to you, stuff that’s intended to hurt you, stuff that’s more about them than it is about you. If you have an email address that’s accessible to the public, you’re bound to get a pretty wild email from time to time - it’s par for the course.
It just is.
People are guided by their Spirit Guides, just as yours guide you. Maybe the person who sent you that rant was on their way to learning a valuable lesson about giving and receiving - that what they give out comes back to them, and you are just one rung on the ladder of a lifelong list of interactions just like this. Eventually, we hope, they’ll stop dishing out the trash, and they’ll start inviting more love in their life. Let’s wish that for them actually. I wish that for them. Let's not be mad.
Even if you can't wish that for them, try to be grateful for this person. They are teaching you a valuable lesson in letting go right now. People are who they are, and it’s never about you. Shivvvvvvva time. Be Shiva. Be Shiva now. Take in and Let out. Delete and release.
Remove Email Emotionality. You can have emotions things. I made a whole video last month about how it’s okay to have emotions. You can be upset about the way people speak to you, seem to be so quick to place blame, or tend to focus on the problems they see in things rather than the solutions- feel, express, let it out - but try do that behind the scenes and not in your hard copy, it's-out-there-forever-now emails.
Before you send any email, do a quick scan for the emotionality behind it.
And then neutralize it. Remove words. Remove implications. Remove any signs of irritation. Step away from it, if you need to and let it rest. Your emails should be all business because that’s what they are. If you can’t do that, then it's time to hire an assistant who can (I did, and it was the best investment I've ever made in my life).
Sending words with emotional tethers out into the universe, are words with cords. When you remove the emotional content of your emails, you’ll feel much better, because you’re less attached. And you’ll be giving out what you want to be receiving back: neutrality, love and class. As a plus - the more you start responding in a neutral, non-triggered way, the more and more people will begin responding to you this way, too. It's a win-win.
Energy Balancing in Social Media
Replying to Comments. If you read alot of the blogging and online business owner tips out there, many of the articles state that you absolutely have to reply to every comment on every social media post you ever make - that is, every responding comment to every tweet, Facebook article share or Instagram picture you post, gets a personal remark from you.
But let's be honest, shall we?
There is only so much of you to go around. AND you've already given so much in amount of time you spent creating the content: in thinking about and taking the inspirational picture, in curating and writing words that go with it, and in having the courage to hit publish. This is already plenty of giving energy you're sending out into the Universe right there. The small comments that you receive on your shares are ways that others are actually returning energy to you - they're completing the balance.
Because an energy balance is already being completed for you here, it's not always necessary to follow-up to every comment . . . or even a majority of them. If it’s a long blog or an insightful video that people are commenting on - think about how many minutes, hours or days you spent curating it and then ask yourself - do I need to give more than that? That’s plenty of giving right there. It is, it is.
Replying to comments is fun, but you don’t need to be a hover mom on your social pages. If you have a post that gets a lot of comments - anywhere between 8-30+ - replying to one or two comments on each piece you share in social media is just fine. In fact, it's more than most people do.
Public Trolls. There are a small percentage of people who seem to comment just for the sake of mean heartedness, and these folks do not require your attention. There's no need for you to get into an energy tangle with a low vibrational tornado. Give your attention only to that which you want to nurture. Your goal as a spiritual business owner is to lift the energy of the space, improve people's lives and better the world as a whole - and if you encounter someone you can't reach - there's no need to invest the energy. You do not need to reply to general comment trolls. What they say reflects more upon them than it does upon you. You only have a limited amount of time and need to invest it in clients that care.
However, if you do reply - only engage once. I talk about this in my other article about trolls. Direct rabble rousers to email you behind the scenes or ban them from your page if things get out of hand. If someone was throwing sh*t in your living room, would you not escort them to do the door? While people will expect you to maintain a spiritual role and persona no matter what happens on social media, you can still be spiritual by standing up for yourself by clearing your space. At your own home, you are within full right to remove any offending party for the sake and protection of your other house guests - same goes for the social followers visiting your online home.
One caveat: if you have an angry customer who has gone rogue, you will need to smooth over the issue. DO reply to customer service comments as short and sweet as possible. Don’t point out argument flaws or anything they did wrong - kill your flies with honey, not vinegar. Something that you said in defense can get taken out of context, so save the witty comebacks you have for off the record conversations. Direct complaints or questions to email your office. If you have already handled this person's complaint, make sure to address that publicly (i.e. if they already got a full refund, make sure to say so). In the end, people want to know you have good customer service, regardless of fault or claim.
Direct Messages. A person who sees no problem stepping right over your work-life boundaries - is that the type of person you want as a client? Think about it. Most of the direct messages you’ll receive on your social media accounts are from those who are no interest in paying for your time. They are takers, not givers. I'm sorry to my friends and family who happen read this, but it's the truth. And I have to say it for the sake of all the people I coach. What you welcome into your energy field, will become part of it - so be careful of who you let close into your energy field, even in your off-time.
Aside from the fact that dealing with clients through direct messages isn't the most professional route to be taking queries, answering all the DMs on every social account you have is a slippery time slope that never ends - it can and will get hairy.
Create a blanket policy today that ALL direct messages coming to your personal account for business related inquiries are either not responded to or immediately rerouted to email. If someone really wants your help and is willing to provide your business fair compensation for it - they’ll go through the appropriate channels you’ve provided. So don't worry too much about losing customers.
Here's why doing this matters, energetically: Imagine you are a store with the shop hours of 9-5. At night, you turn out the lights, turn down the heat and do your best to conserve your electricity. BUT then, each night, someone comes in and turns up all the heat and turns all the lights back on. Your energy bills runs way up, and then you have to start cutting costs in other areas that will directly affect your clients. Like, giving them less of the support they need, because you're too tired.
The more people asking you to give out the candy you sell - for free - the less candy you’ll have to sell for paying bills and paying customers. Meaning, if you spend all your time, ingenuity and psychic genius helping the friend network for free, you won’t have much left over for those who will actually keep your business afloat. So close that tap. Stop answering direct messages from friends, family and strangers. Then stop responding to those semi-professional but I'm-going-to-pretend-it's-friendship invites you get to go for coffee. The $6 coffee definitely won't be an equal exchange to all the time and expertise you give out while there.
In the end, when you are doing spiritual work online, it’s important to remember that you’re being seen as the spiritual one. People will see you that way and hold you to that standard.
It doesn’t matter who you are behind the scenes; when you're in public, try to stay professional, keep neutral, and get your email game under control. There is only so much of you to go around, and no, you won’t ever get to everything. You won’t get to every comment, every email or every inquiry for your attention -- so let yourself off that hook. I'm going to.
You're giving enough when you authentically reply to a few social media comments from time to time and update your website with new content when you can remember - no matter who says any different:
You are making a difference. You are helping people and . . . it’s okay for you to streamline the way that you help people, so you can help even more people.
Heal your relationship with needing to do it all.
Stop giving too much to emails which often give little back.
Embrace your inner delete key for whatever comes into your energy field.
All of this will help you keep your website clear and your energy field healthy - it’ll put you into the exact state of being you need to be in to continue to do the amazing work you already are.
This post has been shared in honor of this month's membership theme:
Dive into more of what was covered here and join amanda's Membership Program.
When you do, you'll get access to an entire secret library of exclusive materials, advanced meditations and video tips and for this month only, you'll also get free registration in the space clearing seminar coming up on April 21st, 2016. Join now -