When I was first starting my psychic business, I did all the things ‘right’ that I saw other psychics doing:
- free readings
- drawings for giveaways
- saying yes to every raffle for every charity event I was invited to
- giving deep discounts on my services
- offering ‘trade’ and barter to people who couldn’t or didn't want to pay
Welp, I never got anything return for any of my reading trades (still waiting on those promised Flower Essences).
All people who won my free giveaways never became paying clients.
I gave over 100 readings away for ‘donations please’ and I made a grand $40 dollars cold hard cash - a total whopping rate of $2.50 an hour.
Starting out, I made a lot of mistakes. I learned, grew, read books on marketing and began to see what I was doing as a way to keep myself afloat - and what I learned worked - but the whole process took about 2 years. It takes a long time to build something out of scratch - even if you love it. You have to learn what you can take, what you can’t, what’s too much and what will eventually run you into the ground. But it doesn't have to take this long.
You don't have to repeat all my mistakes - because I'm here to tell you what they are.
I gathered up input from friends and reflected upon my own experiences to talk to you about the biggest mistakes I made as I was developing my business - so you don’t have to.
Consider this my gift to the community -
6 Mistakes NOT to Make When Starting Your Psychic Business
1. Free Readings
I used to live near a Donut Shop that gave a warm, fresh, just-out-of-the-oven donut to everyone who walked into the store.
It was fantastic.
The first time I went, I was handed the exact thing I wanted - a fresh donut - and I wasn’t even hungry for more donut after that, but I bought something to be nice, anyway. I went looking for a Dozen, but since my craving was satisfied right as I walked in the door, I only bought 1 - out of guilt.
The store closed 6 months later.
Why didn’t it work?
When you give away for free, the exact thing you sell to the people who wanted to buy it - no one buys it then!
Free readings draw in followers and people to your Facebook page - I get it - but if you are selling Tarot readings - don’t offer free Tarot readings! Offer a crystal reading or a fun psychic game instead. Then, the people who came for the donuts, will still want to buy a donut, and they’ll be just as happy about the free lemonade they got, to boot.
2. Deep Discounts
Each year in April, Baskin Robbins hosts a “Free Cone Day.” On this day, everyone who came to the store got a free Kid’s cone of any flavor they liked and/or $1-2 OFF any full-size cone or treat.
It was the busiest day of the year, yet Free cone people are not your regular customers.
While this is ice cream, the same is true for most of the customers who buy your stuff when you offer it for ungodly low prices - so low, it feels you have to grovel for the business. They aren’t the same people who are buying your services at full price and are nice to you at the same time. If you offer a sale, my friend in the screen printing t-shirt industry let me in on a hint: 20% is the amount that will make people jump and generally, at more than 40% off, you can’t cover your own costs. Don’t offer lower than that - it’s not worth it - not worth your time or your energy and you won’t even be serving the regular client base, anyway.
3. giving too much away on Internet
You can never be too safe. Enough said.
4. Not Letting People Into the Real You
Let people know your likes and dislikes, who you are as a person, but make sure to follow these online safety rules.
5. Lack of a Regular Presence on Social Media
Social media is your "I'm alive and healthy" pulse.
I’m not saying you have to post 5x a day like some bloggers recommend, but I am saying - make a commitment to post an update to a Social page (ANY at all) at least 2-3 times per week. People want to know you’re alive. They don’t want to book from a dead person or a person who has been hospitalized for something (maybe, who knows?).
6. No Easy Way to Buy from You
People love directions. They love them. Even when I am ordering a cheesesteak - I’m like, just tell me the steps so I don’t mess this up somehow. I don’t want to look like an idiot who doesn’t understand. And we’re all like that - we just want to be told how to do something so we don’t mess it up somehow and order the wrong thing, at the wrong time or in the wrong way. Man, mistakes are the worst. No one wants to make one at your website.
If you don’t have a step by step explanation as to HOW to buy something and what happens after you do, people will get nervous and confused.
Confused people don't buy.
If you have some complex way people have to go about booking a session with you that involves all types of steps that are not “click and order,” people will get confused. Making your ordering process vague can really narrow down the people that you work with - and depending on how you see it - this can be a good or a bad thing. You may like it that way, but if you are building a business, it’s best to arrange a buying process that’s as simple and seamless as possible.
Do this and then this, and then you can expect me to do this. Boom. Done.
There - now you’ve learned from all my lessons!
Avoiding these mistakes is easy - now that you know about them.
Now you know! But . . . is there more you can do to develop your business?
There sure is!
My eCourse called Marketing for Mediums goes over 21 tangible, actionable steps to make your business fiscally sustainable, financially and emotionally rewarding and productive.
For less than $2 a day, you can learn all of my best tips, tricks and tools to transform your psychic, intuitive, medium or tarot based business.
Ready to learn more or enroll now?
I’m super excited about this course, because it includes not only includes my own trial-by-fire tips but it also features the genius tips compiled from countless Spirit Guides in my personal business coaching sessions.
And as we all know, Spirit Guides have the best ideas.